Have you KISSed your business lately?
Keep it Simple, Sweetie! One of the things I see with entrepreneurs in the second and third years of their business is a tendency to overcomplicate things. If you have made it through your first year or two then something is working. Congratulations! Really! Something like 20% of small businesses fail in the first year, […]
Ditch the Distraction – Insert Focus
Growing a business is a roller coaster. Good days, bad days, good months, bad months. As you grow, the balance can tilt to the bad side if you are not careful to protect your strategy, your direction and your “why.” Nothing kills the desire to get out of bed on a workday than if you […]
Create a Strategy? But I’ve got one!
Hold up! Let’s pick that one apart. Did you actually start with a well thought out strategy about your business for the first year or so, or did you just jump right into your passion? Most entrepreneurs dive into their business because they have a burning desire to teach, coach, provide a service, or sell a […]
From Chaos to Clarity – My Story
Businesses evolve and grow, and mine is no exception. I had been providing Facebook Ad Strategy and implementation up until a few months ago. (Why look; my last blog post and newsletter was in June of 2017! Not good.) But I began to realize this business model just was not working for me. The […]
How to Get Over the Fear of Creating Videos
Today we are talking about video and specifically how to get over your fear of being on camera. We have been talking in the past few weeks about how important video is not only in Facebook Ads but in your business in general. But many women are not brave about hopping in front of the […]
How Much Should I Spend on my Facebook Ads?
This is the question I get asked every single day How much should I spend on my Facebook Ads? In this quick video I’ll give you a long and short answer to that. Stick with me to the end, and I’ll give you the sound bite you are waiting for. My answer, and I know […]
The Importance of Video in your Facebook Advertising
Video is so important for your business, especially on Facebook, that I’m going to be doing a 2-part series. How is it important, you ask? Facebook is favoring video posts in the newsfeed – so you will get more reach! A little background: FB wants to be more personal, engaging immediate and in the past year […]
Warm Audience – Don’t forget your Tribe!
Once you have someone on your email list, or liking your Facebook page, or in your Facebook group, it’s easy to think you’ve “got them”. Meaning, they already know about you, and don’t need to hear about your newest offers or see your ads. Not true! You warm audience is the most important piece of […]
Facebook Strategy vs. Facebook Ads
There is a difference between “dabbling” with Facebook ads and having a well crafted, results oriented, long term strategy. You will need patience, tenacity, and a bit of Sherlock Holmes to make it all hum. But once it does, you will have an endless stream of prospects, leads, clients and revenue.
Facebook Live
Just introducing myself and my services on Facebook Live and answer the question – just what IS a Facebook Ads Strategist. I’m on Facebook every Friday at 11 am Pacific time with a FB Live focusing on various aspects of Facebook advertising, and growing your business. Join me any Friday on my Facebook Page.